About Us
Built on the belief that keeping customers is the most underrated growth strategy.
Accentric.io is an account management and customer retention consultancy helping growing businesses recover revenue from the customers they already have, using strategies built from decades of enterprise experience.
Our Purpose
Enterprise retention discipline, available to every business.
For decades, the most sophisticated customer retention strategies, the playbooks, health scoring models and re-engagement frameworks, have been the domain of large enterprises with dedicated teams and significant budgets.
Accentric.io was founded to change that. The same discipline that protects $12M+ ARR portfolios for global SaaS companies can be applied to a growing services business or an early-stage founder trying to stop the leak before it sinks growth.
The principles don't change. The application does. That's what we do.
Ashly Emmanuel founded Accentric.io after nearly 20 years building and leading customer success functions for some of Australia's most demanding enterprise organisations. His career spans technical consulting, solution architecture, enterprise account management and senior CS leadership, giving him a rare end-to-end view of what it actually takes to retain and grow customer revenue.
He has held senior leadership roles in customer success, account management and operations, up to Director and Chief Customer Officer level. Across those roles he has managed more than $12M in recurring revenue and portfolios of 50+ enterprise accounts, scaled teams across APAC, halved customer onboarding time and sustained a 95% gross retention rate over six years.
What Ashly observed across every role was consistent: businesses that invested in structured retention thinking consistently outperformed those that didn't, regardless of size, industry or product. That conviction is what Accentric.io is built on.
Ashly holds a Bachelor of Information Technology and is a founding member of the VSM Consortium. He is based in Sydney, NSW.
Gross retention rate sustained over six years
Recurring revenue managed
Reduction in customer onboarding time
How We Work
Principles we don't compromise on.
Specificity over templates
Every engagement starts with your data, your customers and your context. We don't apply generic frameworks. We build strategies that are specific to what's actually happening in your business.
Outcomes over activity
We measure success by what changes in your business: retention rates, re-engagement numbers, revenue recovered. Not by how many slides we produced or how many calls we had.
Straight talk
We tell you what we see, including the things that are uncomfortable to hear. If your retention problem is a leadership issue, a process gap or a product problem, we'll say so clearly.
Built to last without us
The goal of every engagement is to leave your team with systems, playbooks and habits that run long after we're gone. Dependency on a consultant is not a success outcome.
Senior expertise, without the overhead
Enterprise-level thinking shouldn't require an enterprise budget. Our engagements are structured to make senior account management accessible to businesses at every stage of growth.
Relationships first
We work with a small number of clients at any one time. That means every engagement gets serious attention, not a junior consultant and a recycled deck.
Experience
Organisations Ashly has worked with and managed throughout his enterprise career, before founding Accentric.io.
- Telstra
- Westpac
- NAB
- ASX
- NBN Co
- Transport for NSW
- Citibank
- ANZ
- DHL
Work With Us
Ready to put this experience to work in your business?
Take the free Account Health Check. In 2 minutes you'll see where churn risk may be building and where to focus first.